No Google Business Profile? Visit the HOW TO section. Return to this page once you have set up and claimed your listing.
Any company that deals with clients directly, whether it is located in a physical place or offers services there, might benefit from using Google Business Profile. This implies that having a GBP to improve its internet presence may help both physical stores and mobile businesses, such as a home-based washing machine repair service.
The 'near me' search trend has skyrocketed by 200%, transforming every smartphone into a search engine for nearby companies. This emphasises how crucial it is to have a Google Business Profile if you want to attract the attention of these contemporary explorers.
Moreover, 45% of businesses receive appointment bookings directly from their profile, and 16% receive over 100 calls monthly. It's an effortless way to keep your business buzzing.
In essence, not optimising your Google Business Profile is a missed opportunity in today's digital landscape. It's time to shine online and capture the attention of the digital crowd, and ULTIMATLY, bring more customers to your door.
GBP optimisation is your best bet if you own a neighbourhood café, shop, hairdresser, or almost any other type of company that depends on foot traffic from the neighbourhood. Given that the vast majority of people use the internet to find local products and services and that Google dominates the search engine market, having a strong Google presence may be quite beneficial to your company.
Even if you want to avoid being on the map, someone out there might have created the listing for you. Reviews might be pouring in, but you would have no control over them.
Optimisation, in this case, means using all GBP`s available options to align it with your business objectives, with the ultimate goal of signalling Google that you`re the relevant business for prospects searching for your products and services. Complete every aspect of your profile, from the most basic (company name, address, and hours of operation) to the more in-depth (category and characteristics, products and services, and customer-generated questions and answers). Maintaining a vibrant and appealing profile requires regular changes, especially in areas like posts and reviews.
You should start optimising your Google Business Profile (GBP) as soon as your company is operationally clear and ready to service clients.
PRO TIP: Setting up your physical location close to your potential customers and the city centre where you conduct business will (no joke here) increase the chances of showing higher in the local search results for the desired keywords.
Your optimisation results may vary depending on your industry, competitors, the mood of the market, and Google's constantly shifting policies. While following best practices will guide you towards excellent outcomes, no one can guarantee specific rankings, traffic increases, or results from your GBP efforts.
Pro tip: SEO, local SEO, and GBP optimisation are ongoing activities that imply listening to the marketing trends and clients' needs, fighting spam and adjusting to Google's algorithm changes.
If you're looking for rapid results and accurate targeting for your short-term advertisements, Google AdWords is a terrific alternative with an instant return on investment, but these results stop when you stop paying for ads.
SEO on the other hand, gradually expands your audience and provides sustainable development, which is essential for building your brand's authority and long-term success, even if it takes longer to see results.
The choice between the two should be made based on your business's goals, budget, and timetable. Keep in mind that a combination strategy often yields the best outcomes.
Your first option is do nothing - expect someone ( maybe Google ) to create and update your listing, giving you no control over the information presented about YOUR business information.
The second option is learning how to manage the listing yourself. All you need to know is out there. All it would take you is time to learn followed by the necessary actions.
Your third option is to delegate or have an agency manage your GBP listing. It would be best to delve into the financial benefits this collaboration would bring your business in the short and long term.
The last option is a combination of the second and third options. Have someone optimise the profile and point you in the right direction of self-management for a shorter learning curve and practical long-term value for money. We can certainly help with this.
No Google Business Profile? Visit the HOW TO section. Return to this page once you have set up and claimed your listing.
Our journey with each business begins with our GBP FREE listing assessment. This no-cost service analyses your current Google Business Profile listing against the competition, pinpointing opportunities for optimization in critical SEO areas. Understanding your current digital standing is crucial to crafting a successful online strategy.
Our Google Busienss Profile optimisation service is for local business owners and managers who:
- prefer to focus on business operations while delegating GBP management;
- face challenges in acquiring and managing customer reviews;
- aim to stay ahead of competitors, including those using unfair practices on Google Maps;
- seek to maximize visibility and engagement on their prospects' most frequently used platform.
"We are localelift.com, a company dedicated to bringing local businesses closer to their clients. We`re always looking for local companies that need help getting more clients from the local searches."
Cosmin Circu
lead helper
No Google Business Profile? Visit the HOW TO section. Return to this page once you have set up and claimed your listing.