You’re a local biz owner, busy running things—and suddenly you’re deciding between tiny black squares and invisible taps to collect customer reviews. No stress. Here’s the lowdown on which tool should live on your counter for better reviews, faster.
- QR Codes may be scanned remotely using a camera. QR codes are visible, scalable, reasonably priced, and traceable for a long time after printing, provided that the medium on which they are printed can withstand the test of time.
- NFC tags require a close tap, typically within 2–4 cm. High tech and sleek, but more expensive and not compatible with all devices.
In summary, NFC is clever and fashionable, while QR is rapid and widespread.
QR codes win hands-down on accessibility. Anyone with a camera (iOS and Android) can scan—no apps, no fuss. NFC, while smooth, is less intuitive for some; not surprisingly, “most modern Android phones and iPhones (from iOS 13) support NFC—but older and budget models may not”.
Bottom line: if your focus is inclusivity and ease, QR takes the crown.
NFC has that shiny, futuristic vibe: “tap this badge to review”—very on-brand for salons, boutiques, or modern cafés. But that polished feel comes at a cost—NFC tags often cost from 10p to £2 each, and require stock management .
QR codes? Practically free, instantly generated, and printable across everything—receipts, menus, posters. The clear winner for small budgets.
Dynamic QR codes are a marketer’s dream: change redirects on the fly, track scan data, and refine campaigns without reprinting. NFC can be reprogrammed, but tracking is usually limited unless you invest in premium tag systems. If you want insights, testing, or flexibility—QR has the edge.
What NFC brings to the table is that tactile, app-free tap. Some customers find tapping smoother and more modern than lining up a QR code in their camera. Especially when pride in your brand experience matters, NFC adds that "premium" touch.
Pro tip: Combine both—QR for universal access, NFC for finesse where device compatibility allows.
Choosing between NFC and QR review prompts shouldn't be too difficult. Consider QR as your dependable workhorse—it's affordable, accessible, and adjustable. NFC is the quiet, smooth, fashionable sidekick.
Select the one that best suits your consumer tech, budget, and brand feel. For double the power, even better, use both.
Because convenience and charm work best together in local business.
