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Google reviews have the power to make or break your local presence. Requesting reviews is not enough to add them; you also need to do it correctly. For your straightforward way of obtaining genuine customer feedback and local status, keep reading.
Get your Google review link via your GBP dashboard and make it frictionless:
- Share in follow-up emails or texts.
- Include on receipts, checkout screens, or printed cards.
- Display a QR code at your checkout—tap, review, done in seconds.
This removes inconvenience and increases the odds for action.
Don’t just ask for reviews when things are perfect or only from clients you’re sure of. That’s review gating and against Google’s rules—plus it’s sketchy. Simply say, “We’d love your feedback—would you mind leaving a quick Google review?” Train staff to prompt consistently and naturally.
Respond to reviews as quickly as you can, whether they are kind or not, because engagement matters:
- use local references, like "Thanks for your positive remarks regarding our Brighton café."
- exhibit attentive listening.
Take the excellent evaluations and share them - use HTML snippets or widgets to incorporate into your website. Distribute noteworthy reviews via social media shoutouts or newsletters. This keeps your brand active online and increases social proof.
When it comes to customer reviews, consistency is highly valued by Google. A weekly assessment is preferable to a monthly inundation followed again by stillness. It conveys consistency in quality and reliability.
Google is identifying and punishing those who engage in this practice as part of its active efforts to eliminate fraudulent reviews. This is wonderful news for law-abiding company owners as well as a warning. To keep your reputation intact, tell the truth. If you believe someone has launched a defamation campaign against your company, notify Google.
While adding reviews is simple, doing it right requires preparation. Be authentic, dependable, responsive, and natural. You can use your GBP as a potent instrument for local visibility in this way.
Using quality review techniques in the context of local search can boost visibility and trustworthiness.